PRIVACY POLICY

1. INTRODUCTION

Vance Shirts ("we," "our," or "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website VanceShirts.com and use our services.

This policy complies with applicable privacy laws including the California Consumer Privacy Act (CCPA), Virginia Consumer Data Protection Act (VCDPA), and other applicable U.S. state and federal privacy laws.

2. INFORMATION WE COLLECT

Personal Information You Provide

We collect information you voluntarily provide to us, including:

• Contact Information: Name, email address, phone number
• Billing Information: Billing address, payment method details (processed securely by Stripe)
• Shipping Information: Shipping address, delivery preferences
• Account Information: Username, password, order history
• Communication Data: Messages, feedback, customer service interactions

Automatically Collected Information

We automatically collect certain information when you use our website:

• Device Information: IP address, browser type, operating system, device identifiers
• Usage Data: Pages viewed, time spent on site, clickstream data, referral sources
• Location Data: General geographic location based on IP address
• Cookies and Tracking Data: Information collected through cookies and similar technologies

Third-Party Sources

We may receive information from:

• Payment Processors: Transaction data from Stripe for payment processing
• Fulfillment Partners: Shipping and delivery information from Printful
• Analytics Providers: Website usage data from Google Analytics 4
• Social Media: Information from social media platforms if you interact with our content

3. HOW WE USE YOUR INFORMATION

We use your information for the following purposes:

Service Provision

• Process and fulfill your orders
• Handle payments and billing
• Provide customer support
• Send order confirmations and shipping updates
• Manage your account and preferences

Business Operations

• Improve our website and services
• Analyze usage patterns and trends
• Conduct market research
• Prevent fraud and ensure security
• Comply with legal obligations

Marketing and Communications

• Send promotional emails (with your consent)
• Provide personalized recommendations
• Conduct customer satisfaction surveys
• Inform you about new products and features

4. THIRD-PARTY INTEGRATIONS

WooCommerce

We use WooCommerce to manage our e-commerce platform. WooCommerce processes customer data, order information, and inventory management. Data is stored securely and handled according to WooCommerce's security standards.

Stripe Payment Processing

All payment information is processed by Stripe, Inc. We do not store your complete payment card information. Stripe's privacy policy governs their handling of your payment data. Stripe is PCI DSS compliant and uses industry-standard security measures.

Google Analytics 4

We use Google Analytics 4 to analyze website usage and improve our services. Google Analytics collects:

• Website traffic and user behavior data
• Demographic and interest information
• Device and browser information
• Page views and session data

You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on or adjusting your cookie preferences.

Printful Fulfillment

We share necessary order and shipping information with Printful for order fulfillment. This includes customer names, shipping addresses, and order details required for production and delivery.

5. COOKIES AND TRACKING TECHNOLOGIES

We use cookies and similar tracking technologies to enhance your experience. For detailed information about our cookie usage, please see our Cookie Policy.

Types of Cookies We Use

• Essential Cookies: Required for website functionality and security
• Performance Cookies: Help us analyze website usage and performance
• Functional Cookies: Remember your preferences and settings
• Marketing Cookies: Used for targeted advertising and analytics

6. INFORMATION SHARING AND DISCLOSURE

We may share your information in the following circumstances:

Service Providers

• Payment processors (Stripe) for transaction processing
• Fulfillment partners (Printful) for order processing and shipping
• Email service providers for communications
• Analytics providers (Google) for website analysis
• Customer support platforms

Legal Requirements

We may disclose your information when required by law or to:

• Comply with legal process or government requests
• Enforce our Terms of Service
• Protect our rights, property, or safety
• Prevent fraud or illegal activities

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the business transaction.

7. DATA SECURITY

We implement appropriate technical and organizational security measures to protect your personal information:

• SSL/TLS encryption for data transmission
• Secure servers and databases
• Access controls and authentication
• Regular security assessments
• Employee training on data protection

However, no method of transmission over the internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

8. YOUR PRIVACY RIGHTS

General Rights

You have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you
• Rectification: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information (subject to legal requirements)
• Portability: Request transfer of your data to another service provider
• Restriction: Request limitation of processing your personal information
• Objection: Object to processing of your personal information for certain purposes

California Residents (CCPA)

If you are a California resident, you have additional rights under the CCPA:

• Right to know what personal information is collected, used, and shared
• Right to delete personal information (subject to exceptions)
• Right to opt-out of the sale of personal information
• Right to non-discrimination for exercising your privacy rights

Virginia Residents (VCDPA)

Virginia residents have similar rights under the VCDPA including access, deletion, and opt-out rights.

How to Exercise Your Rights

To exercise your privacy rights, contact us at:

We will respond to your request within 30 days (or as required by applicable law).

9. DATA RETENTION

We retain your personal information for as long as necessary to:

• Provide our services and fulfill orders
• Comply with legal obligations
• Resolve disputes and enforce agreements
• Maintain business records for tax and accounting purposes

10. INTERNATIONAL DATA TRANSFERS

Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place for international transfers in compliance with applicable privacy laws.

11. CHILDREN'S PRIVACY

Our services are not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete such information.

12. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. For material changes, we may provide additional notice through email or prominent website notice.

13. CONTACT INFORMATION

If you have questions about this Privacy Policy or our privacy practices, please contact us: